Corporate Partnership Strategies
Build partnerships that work for your charity and the businesses you engage with
The right corporate partnerships can offer far more than funding
Strong corporate partnerships are built around genuine alignment. They bring together organisations that share values, see mutual benefit in working together and can create something worthwhile for both sides.
Northlight helps you develop a clear and realistic approach to corporate partnerships, whether you are starting from scratch, trying to make more of existing relationships or looking to move beyond one-off sponsorships.
Understand where you are and what you can offer
We’ll start by looking at your existing corporate activity, relationships and organisational strengths. From there, we’ll help you define a partnership offer that is clear, relevant and genuinely attractive to the kinds of businesses you want to work with.
This gives you a stronger foundation for deciding which opportunities are worth pursuing and how your charity can present itself with greater confidence.
Focus your efforts on the right relationships
Rather than approaching businesses without a clear plan, we’ll help you identify where the strongest potential partnerships are likely to be and develop a practical approach to engaging them.
Your strategy will include recommendations for strengthening your offer, guidance on identifying and approaching prospective partners, and clear priorities for developing relationships over time.
The outcome
You’ll have a tailored corporate partnership strategy and practical action plan that gives your organisation greater clarity about who to approach, what you can offer and how to build sustainable relationships that create value for everyone involved.
When is a Corporate Partnership Strategy Valuable?
Build a clear foundation before approaching businesses or developing new relationships
Starting corporate fundraising
Moving beyond one-off sponsorship
Develop relationships with the potential to become longer-term, more meaningful partnerships
Strengthening existing partnerships
Identify opportunities to deepen relationships and create greater value for both organisations
Creating a stronger partnership offer
Clarify what your organisation can offer businesses and why working with you is worthwhile
Not sure where to start?
Understand your opportunities, set clear priorities and build a practical route forward
Let’s talk it through
If you’re looking to develop corporate fundraising, strengthen existing partnerships or create a clearer offer for potential partners, we can have an initial conversation about what you need and how Northlight can help.