Fundraising and income plans

Build a clearer route to sustainable income

Strong fundraising starts with knowing where to focus

When income is under pressure, it can be tempting to pursue every opportunity that appears. A good fundraising plan helps you step back, understand where your strongest opportunities lie and focus your time and resources where they are most likely to make a difference.

Northlight helps you create a practical fundraising and income plan built around your organisation, its ambitions and its capacity to deliver.

Understand where your income can come from

We’ll look at your current income mix, existing fundraising activity and the opportunities available to you. Together, we’ll identify the income streams that are most relevant to your organisation and where there may be scope to strengthen, diversify or develop your approach.

Turn opportunities into a practical plan

We’ll help you move from ideas to clear priorities, setting out what to focus on, what needs to happen next and where your organisation should invest its effort. Your plan will bring together realistic income opportunities, fundraising priorities and practical actions so that your team has a clearer direction and can make more confident decisions about where to focus.

The outcome

You’ll have a tailored fundraising and income plan that gives your organisation clear priorities, a practical route forward and greater confidence in how you develop sustainable income.

When is a fundraising and income plan valuable?

Identify opportunities to reduce reliance on a limited number of funding sources

Diversifying your income

Reviewing your fundraising approach

Understand what is working, where effort is being lost and where there may be stronger opportunities

Create a clearer picture of how your organisation can support its plans and ambitions

Planning for future needs

Making better use of limited capacity

Focus staff and volunteer time on the fundraising activity most relevant to your organisation

Prioritise the most realistic opportunities and turn them into a practical plan of action

Not sure where to focus?

Let’s talk it through

If you’re looking to strengthen your fundraising, develop new income opportunities or simply get clearer about where to focus, we can have an initial conversation about what you need and how Northlight can help.